Rhetorical Essay Old Spice - 1070 Words

Ashley John Heather Dorn Writing 111 February 20, 2011 Old Spice: The Man You Could Smell Like â€Å" Look at your man, now back to me† is said at the opening of the commercial, as it sets a comical tone for the advertisement and draws the viewers’ interest. The relatively new company, Old Spice, founded in 1990 uses their new commercial series to promote their American brand of male grooming products. Old Spice in the past has focused on targeting middle aged to elderly men in their advertisement campaigns. This new series of advertisements is trying to reach to a new target audience of twenty to forty year old males. This advertisement is attempting to create a memorable impression to the viewer through appealing to pathos,†¦show more content†¦The average man is more likely to use Old Spice since the man in the commercial does so. The credibility of this commercial increase with the use of the male and what he represents as perfect. The setting of the commercial starts off with the shower run ning and the attractive male in a towel and turns into this paradise- like setting. This setting provides an ideal setting to match the character within the commercial. The focus of the commercial comes to be on the male. The background scenery is neutral in both settings. When the male presents the Old Spice bottle, it is a splash of color and the viewers’ eyes tend to be attracted more toward the bottle. The bottle draws attention away from the male and the background setting. This use of product placement and color contrast brought the bottle to be the center of attention of the commercial. The colors in the advertisement tend to be the same, but with the presentation of the bottle, the viewers’ eyes are opened. This draws a parallel to the use of the old Spice and the â€Å"out of the world feeling† it produces. The bottle of Old Spice is shown two times within the commercial. In these two times, it is shown it instills an image of the product inside the vie wers’ mind. The male keeps the viewer engaged in the commercial by constantly drawing comparisons between himself and the audience. Along with this, the scene changes allow the contrast of the bottle to the scene to be made possible. With theShow MoreRelatedMarketing Analysis : Old Spice1186 Words   |  5 Pages Lewsader ENGL 1301 July 1, 2015 Essay 2 It may seem like anything is possible when you smells like Old Spice! When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. Old Spice, a company specialized in producing men’s hygienic products, is well known for its series of funny advertising based off of traditional masculine ideals. The most popular Old Spice commercial, â€Å"The Man Your Man CouldRead MoreOld Spice Ad Analysis1194 Words   |  5 Pagesportraying. In this essay, I will be analyzing these two ads, â€Å"Whale† (Old Spice) and â€Å"Susan Glenn† (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to patho s. Through this essay I will analyze the rhetorical effects that helpRead MoreOld Spice Ad Analysis1891 Words   |  8 Pagesthe advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical appeals, logical fallacies, and â€Å"the male gaze.† The function of marketing is to either increase the number of customers or increase the rate of use among current customers. 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