Define marketing in your own words Essay Example | Topics and Well Written Essays - 500 words - 1

Define marketing in your own words - Essay Example For example, a bowling ball manufacturer creates a ball made with special materials which are far superior to the more traditional ball but it costs twice as much to produce. The manufacturer must complete market research to ensure that bowlers will not only like but also have the ability to buy it. In addition, the best method by which to advertise the product must be determined, a very complex issue. How much to budget, where to advertise so that the end user is most likely to encounter the ad and how to quickly entice that customer into having an interest are all difficult decisions to make (â€Å"Finally†, 2005). Marketing, in some form, seems to impact almost all of peoples’ purchasing decision. A good example involved a computer ad on television for a laptop that gave no specifications, cost or even showed the product clearly. However, the ad was very entertaining and played a couple of times during a show which caught the watcher’s attention and therefore the potential customers remembered it. During the next few days and weeks, on this the same show, this product was advertised in much the same way but with slightly differing but still mildly entertaining storylines, at least enough to keep the audiences’ attention for 30 seconds. Since the ad gave little information about the product but was entertaining, people were predictably inclined to research it and learn that it was both practical and afford as well. The customers quickly learned that their efforts were well worth the investment of time and money but what entices them enough to dig for more facts? Normally, people want all the information about their purchase included in the ad. They want to know what’s in that taco supreme or what price is the car and how many miles are on it right there in front of them. They don’t wish to have their time wasted. However,

Aqua Resources to list on London Stock Exchange Research Paper

Aqua Resources to list on London Stock Exchange - Research Paper Example While others have announced the effects on wealth after the announcement of the listing of shares this study will indicate the long and short-term effects on the wealth of shareholders who list through their various companies in the London Stock Exchange. The case to be used in this study is the Aqua Ltd.   Aqua invests principally in businesses that are involved in - water treatment and recycling, wastewater and recycling, water treatment and purification, water infrastructure, water application and conversion (water-to-energy and desalination) with the objective of capturing the growth opportunities emerging from the attractive long-term dynamics driving the water industry. Aqua's investment objective is to provide long-term capital appreciation through exposure to a diversified portfolio of water-related investments. Pursuant to this objective, Aqua's ordinary shares were admitted to listing on the Official List of the UK Listing Authority and to trading on the main market for l isted securities of the London Stock Exchange plc on 24th July 2008. Aqua is a Guernsey-domiciled Authorized Closed-ended investment scheme pursuant to section 8 of the Protection of Investors (Bailiwick of Guernsey) Law 1987, as amended and rule 6.02 of the Authorized closed-ended Investment Schemes Rules 2008.   The study examines a variety of measures to gauge the wealth effects, incl the ding buy-and-hold excess returns, excess returns around earnings announcements, and industry-adjusted operating performance.... Pursuant to this objective, Aqua's ordinary shares were admitted to listing on the Official List of the UK Listing Authority and to trading on the main market for listed securities of the London Stock Exchange plc on 24th July 2008. Aqua is a Guernsey-domiciled Authorized Closed-ended investment scheme pursuant to section 8 of the Protection of Investors (Bailiwick of Guernsey) Law 1987, as amended and rule 6.02 of the Authorized closed-ended Investment Schemes Rules 2008 (A Proposal for putting some stop to the extravagant humor of Stock-Jobbing). The study examines a variety of measures to gauge the wealth effects, including buy-and-hold excess returns, excess returns around earnings announcements, and industry-adjusted operating performance. This is done to monitor the flow of wealth in terms of the working outlay of the shares in the stock market. From the study, we find that the old stocks underperform during the preannouncement period. This evidence suggests that the listed sto cks were issued after periods of poor performance hence a boom period has to be allowed to take shape for the contrasts to be covered up and avoid spinoffs and carve outs. The pre-announcement returns by the London Stock Exchange provides some evidence on the circumstances that lead to listing stock and restructurings that take shape thereafter. However, the wealth effects of restructurings can only be measured starting with the announcement returns after the end year compilation of financial data. We find that the average announcement excess returns are significantly positive and range between 1.8 and 2.7 percent relative to different benchmarks placed. These returns are similar to those documented by previous studies of listing stocks in the stock exchange (Rules and