Marketing Mix for Lush free essay sample

In this research two well-designed marketing mixes were made, aiming to improve an already existing organic products cosmetics brand named â€Å"LUSH ®Ã¢â‚¬  as well as accommodating its features to the demands of the target market. One of the marketing mixes being directed for physical shops and the other one for an E-Store. Two business people were interviewed to gain information about strategies and day-to-day goals in small brands as such. Elena Torre, cosmetician and owner of â€Å"Saint Germaine†, a Natural Cosmetics brand, was one of the interviewees, providing very factual and useful information for this research as well as Martha Hone, dermatologist and owner of â€Å"Martha Hone Clinic† based on natural cosmetics from all over the world, especially France, which she â€Å"hunts† for in her many travels. This last interviewee came in useful as she has a very vast knowledge, which she provided to the report on many natural and organic cosmetics brands from all over the world, with a variation of marketing/business techniques. We will write a custom essay sample on Marketing Mix for Lush or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Information was also extracted from the brand? s own website along as from The Body Shop ®Ã¢â‚¬â„¢s website [http://www. thebodyshop-usa. com/]. The final goal was to help â€Å"LUSH ®Ã¢â‚¬  improve in all possible ways and allow it to compete with other and bigger brands such as The Body Shop ®. The purpose of this research is to establish a new marketing mix for â€Å"LUSH ®Ã¢â‚¬ , to serve young costumers who aim for a healthier skin and body and elaborate a more accurate and efficient marketing strategy. The target market for â€Å"LUSH ®Ã¢â‚¬  is basically women and men from ages 13 and 40, mostly including vegans, in which skin and health care is essential and during this period of life it is at its peak. The key success factors for this brand, include promoting and emphasizing its homemade, natural and almost 100% organic characteristics and ingredients; for people to find their products as intriguing as they come and to allow them to know their effectiveness by exposing them. By changing the way to sell the products with less competition but rather showing originality the target market would appeal more to the brand. Introduction Throughout the past decade many cosmetics were tested with staggering numbers of harmful additives such as toxic chemicals, heavy metals, and also hormones, making their way into products that are used on a daily basis. Not only can these makeup and cosmeceutical products cause acne, rashes, and other skin problems such as cancer, they can get to be very hazardous for peoples’ health. The more unnatural and non organic the makeups, cleansers, moisturizers, sunscreens and over-the-counter antibiotic creams are, people become more afflicted with skin conditions. As the numbers grow, they manage to balance as the demand for natural and skin friendly cosmetics arouses, this makes many brands go â€Å"organic† but there is actually no proof and reliable sources that every brand that says their products are chemical free is accurate until it is proven by the USDA. Consumers can avoid toxic ingredients by using USDA certified organic cosmetics. The trouble is, while the USDA allows cosmetics to be certified organic, most people dont acknowledge it. This report is possible because the business chosen to create both marketing mixes, â€Å"LUSH ®Ã¢â‚¬ , is an USDA certified brand as well as its competitor. Throughout the research, the marketing mixes were created with the help of the 4 P’s (Product, Price, Place and Promotion) and a SWOT analysis of both brands. In prospective, the main goal is to allow â€Å"LUSH ®Ã¢â‚¬  to get more involved in the market in a successful and non-aggressive way, expand its franchises and increase its publicity. LUSH ®Ã¢â‚¬  is a brand selling only organic, fresh homemade cosmetics which originated in UK in 1994, when husband and wife Mark and Mo Constantine opened the first Lush store in Poole under the name â€Å"Cosmetic House Limited† There are now 830 stores in 51 countries. Lush produces and sells a variety of handmade natural products, including soaps, shower gel s, shampoos and hair conditioners, bath bombs, bubble bars, hand and body lotions and face-masks. The brand uses fruit and vegetables, essential oils, synthetic ingredients, honey and beeswax in their products. In addition to not using animal fats in their products, they are also against animal testing and perform tests with volunteers instead. Methods In order to collect useful data, a research about the brand was made, including its place in the market in comparison to other brands. By this, identifying a competitor brand, analyzing it’s marketing mix and SWOT analysis in order to help develop the research’s own. This procedure was a guidance to find the identical ideas, strengths and differences between the two brands, allowing the brand in research’s marketing mix to improve and hopefully become dominant in the market. By preforming a research about the USDA and their certified brands and the whole organic/natural cosmetic products market, will be an approach to the marketing mix with a more stable and predetermined target. Throughout two interviews that were held, another portion of favorable information could be obtained, both interviews provided precise and factual details about two different cosmetics brands, as well as some advice on how to identify the features and other relevant business factors. One of the interviews being directed to the owner of â€Å"Saint Germaine†, a Natural Cosmetics brand who provided advices on business making and marketing techniques and the following interviewee, Martha Hone allowed the research to obtain a more lively experience on organic cosmetic products; as such business consists only in that type of merchandise. The Body Shop ® SWOT Analysis Strengths * Unique products, environmental friendly retailer * L’Oreal’s advertisements and marketing increase sale * Enhances its image in local society * Target market with ethical issue Weaknesses * Lack of product advertisement Expensive for a certain range of the market Opportunities * Take advantage of L’Oreal’s Research and Development department to create and improve their own products. Threats * Many new competing brands wanting to go â€Å"green†. * Chemical legislation * No environmental certification Findings The key competitor for â€Å"LUSH ®Ã¢â ‚¬  is the popular American brand The Body Shop ®, which is one of the brands to be soon passed through the USDA policy for its use of almost 100% organic and natural ingredients in their products (The Body Shop, 2013 online); but there has been some accusation attempts of chemical legislation. Two key main points in its marketing mix are its overseas market and the brand’s existing grounds in America, Asia and Europe. In 2009 and then again in 2012, The Body Shop ® entered to the Tokyo and Harajuku cosmetics conventions, introducing their 100% natural kale products (a special edition collection of products sold only in Japan), which threw them into the market with a top ranking. In order to develop the renovated marketing mix for the research’s brand, firstly a SWOT analysis was needed to be preformed, assessing the brand’s advantages and disadvantages in the market in comparison to it’s competitor. LUSH ®Ã¢â‚¬ Ã¢â‚¬â„¢s products offer a vast variety of all natural ingredients and a huge originality amongst other brands’ products and now there are now 830 stores in 51 countries. SWOT Analysis Strengths * Unique selling points. * Almost 90% non-chemical procedures.

Want to Know More About Isee Essay Topics Sample?

Want to Know More About Isee Essay Topics Sample? Choosing Isee Essay Topics Sample Is Simple We'll deal with them, and for a sensible price, as we understand that students generally don't have plenty of money to spare. Even in the event the deadline is actually tight, feel free to get hold of our managers. Students lead busy lives and frequently forget about a coming deadline. Consult your parents to spell out the rear row to you. After you've answered that in your very first paragraph, lay out two or three paragraphs that support your primary idea. This is the location where you will devote most of your time. However, you can rest assured that you're getting a fine work for the price tag you're paying. Explain the auto connection better. The Fight Against Isee Essay Topics Sample Thus far, we've talked about the key characteristics of the essay section, together with the types and examples and certain crucial recommendations for writing an effective essay. For the rea son, the criteria for a superior essay may vary widely. In the debut, be sure to state your topic and explain clearly why this topic is valuable to you. Attempt to organize and compose an essay on this issue. In case you have, you can begin writing. You should select the topic that is quite interesting with you, and that you truly feel confident writing! For those students who require extensive support, an essay writing course is highly advised. This can help you to make a more organized bit of writing! The drama club provides a type of activities within one organization. While there might be some competition among stars, a production is usually a cooperative work. The good thing is they accept all kinds of payment methods including Visa, MasterCard, PayPal, and a couple others. A Real Estate company unlike any other centered on the mission of constructing a network of career-minded pros who strive to cultivate their enterprise and their future. It is possible to also secure several discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. There are six forms of questions that might be asked within this section. Practice employing the timer as you are going to have to try out the true testing conditions. On the ISEE Test, you're going to be offered with a sheet of paper to compose notes. The Nuiances of Isee Essay Topics Sample Various things to various men and women, since the situation demanded. While taking the test, you could be tempted to finish a question as soon as possible. Anyway, you'll get to understand which common mistakes it's possible to avoid. The most significant thing is to use all the allotted moment. The writing sample of the SSAT is just one of the most overlooked sections as soon as it comes to test prep! It's very beneficial to take writing apart to be able to see just the way that it accomplishes its objectives. As stated by the requirements, the reach of writing is limited to two pre-lined pages and the writing needs to be completed in ink. It ought to be known that the students need to compose the essay within half an hour and this timeframe is the exact same for all the levels. After you own a plan, go on and get writing! Stephen's essay is rather effective. However, you can obtain the hard copy of this book at a particular charge. It is going to be a comprehensive failure if you compose the entire text on an incorrect topic. Nobody can create a masterpiece on their very first attempt, so be certain you practice the writing sample. Knowing the format of a normal prompt can help you defamiliarize yourself with the appropriate writing style, and provide you a more hands-on idea od the writing process which will be involved. Focus on the standard content and don't overload your text. Furthermore, you must rewrite the prompt at the very top of the very first page. Editing and reviewing at the end is a critical step in developing a polished writing sample. The author starts with a rather thorough story of an event or description of an individual or place.

Topics For Extended Essay Math

Topics For Extended Essay MathThe 'I'll never pass IB' is not a topic for the extended essay. Students who feel they have no chance of passing the math section of their IB exams must look beyond their high school grade point averages and excel in the subjects that they were successful in. They must prove to themselves and their teachers that they are committed to achieving at their highest level in the subject areas that they were best at.After a student passes the IB mathematics section in high school, their opportunities for success continue throughout their post-secondary education. In college, math is always a part of every course that students take; it will be on the student's I-20 transcript, and if the student completes a program and has enough credits to get credit for that course, then the courses earned will help fulfill the criteria for graduation from college.Students who fail the math portion of the IB exam or higher level mathematics class in college may need a little e xtra help in order to master the material that they need to apply. Topics for extended essay math cover the various concepts that students need to study in order to be successful in math class. Some of these topics include algebraic equations, geometrical proofs, finding the area of a triangle, and number theory.The standard mathematical proof techniques include an example, a definition, and an explanation of how a formula works. Students should be able to write these essays from a professional perspective. Topics for extended essay math are designed to help prepare students for advanced math, which includes advanced math concepts that they will need to master in college.For students who need a refresher, there are also several free online lessons available to help them through the topics for extended essay math. Although some of these lessons contain common topics, others may be much more complicated and specific to the IB exam. Students can review the topics for extended essay mat h anytime they want to, and they can write an essay about any topic they want to. Their professors are not obligated to answer these essays, but most professors allow students to revise the material or skip sections that they feel are not appropriate for the specific situation.In order to become a professional mathematician, there are multiple courses that the IB math curriculum covers in detail. Even students who are not planning to go to college may find that they need a refresher, as their skills may be outdated due to training and experience in college. However, it is a good idea to plan for this possibility as early as possible, so that students know what material is needed for the material areas that they want to specialize in.If students are still in high school, they can also study specific topics for extended essay math by doing research on their own or by studying textbooks and learning from the sources that they provide. In this way, they are much more prepared than when they were taking the IB exam, when they did not have access to the resources that they have today. It is recommended that students do not attempt the exams that require advanced practice, as it is not possible to check the information they learned during practice on test day.If students are planning to go to college in the future, they should know all of the information that they need to prepare for the IB math section. Topics for extended essay math can help students become better mathematicians, but they also have to be able to work with other students in order to learn new ways of thinking and developing analytical skills. Students who plan ahead and take the time to study will be more prepared and ready for the test when they get there.

Write A Wind Power Research Paper

Write A Wind Power Research PaperWind power research paper is a very exciting topic for anyone who is interested in a green future. We live in an era where we all must be committed to the fight against global warming. As a result, there are a lot of people who want to use alternative energy sources for their own personal needs. If you have ever considered purchasing an energy generator, there is a good chance that you have considered purchasing one in order to save the environment and to use renewable energy sources.One of the advantages of using a power generator is that it is able to produce your own power at home. You will no longer have to be dependent on someone else for your power needs. This could be especially useful if you are living in a place where there is not any other source of power to generate for your use.In order to write a wind power research paper, you will first need to gather as much information about the subject as possible. You can do this by doing an internet search or by talking to people that have already been involved in the field.Doing research is also important for generating additional research papers that you may be required to write on other topics that you find interesting. Although research is important, you still need to make sure that you are able to come up with an interesting thesis. The type of paper that you write will be based on what you have found from your research.It is important to keep in mind that there is a possibility that your research paper could be rejected due to plagiarism. This is something that you will need to take into consideration before you start writing your paper. If you have already come across some papers that have been plagiarized, you can still make use of research papers.Writing a research paper is also another way in which you can build your resume. If you know something about what is happening in the field of renewable energy, you can use it to create a unique product that can be used by ma ny other people. You can also show how well you know something about the subject matter if you have done your research properly.Writing a research paper is a great way to improve your abilities and knowledge in the field of renewable energy. Your dissertation can help you land a job as well as a degree. It is also a great way to help your future employer to improve their company by showing them that you know what you are talking about.

Graduate School Essay Format Samples - Tips on How to Find Them Online

Graduate School Essay Format Samples - Tips on How to Find Them OnlineIn the days of typewriters and computers, finding the best academic writing samples was as simple as typing 'slant'take three' into Google or visiting any number of online essay templates. Today, however, things have changed, and the resources available to students are many times far more specialized than before.There is no substitute for these kinds of online resource that will not only serve to speed up the process of picking the right sample, but it will also help to answer questions you may have. The following article lists some of the most useful resources I've found for researching online essay examples.There are a lot of scholarship office sites on the Internet today. Some of them offer their own standardized writing samples, while others offer a variety of them, both free and paid.Some of the best free samples are the homework assignment examples. These are the kind of essay format samples that you will fin d in most colleges. These are much better than the ones in the college bookstore because they are designed by someone who is an expert on the topic and have been made available for download by an expert writing service.Since the free samples are so much more detailed, these will often contain all the elements needed to write an essay. Also, as long as you download the files through the proper URL, you'll be able to get hold of many more than one example per person, which means you can have one online assignment in hand, and continue to look for other materials to use for the rest of your studies.Online writing resources come in many flavors. If you're looking for advice on an idea or on how to get the gist of your concept across, there are many resources online that can offer you some great advice.Themost basic examples are the ones that come with a free download. This is a great starting point, and the experts that created the sample will certainly have an opinion on it, especially if they're particularly familiar with your topic. Of course, it will take a bit of time to find the right sample, but if you do your research and choose wisely, it will be well worth it.For freelance writers, even just a few minutes can be beneficial. Online article writers usually need only a good idea to begin creating an outline, so if you have a quick memory you can probably jot down an idea within a few minutes. Once you do that, you can turn that down and move on to writing the body of your piece.

New Global Strategies for Competitive Advantage Essay Example Essay Example

New Global Strategies for Competitive Advantage Essay Example Paper New Global Strategies for Competitive Advantage Essay Introduction NEW GLOBAL STRATEGIES FOR COMPETITIVE ADVANTAGE 1. High intensity domestic competition breeds international success. 2. In the diamond-shaped chart, there are key elements of it success is to be sustained: Company strategy (structure and rivalry), factor conditions, demand conditions, related and supporting industries. 3. The home base shapes a company’s capacity to innovate rapidly in technology and methods and to do so in the proper directions. 4. A global strategy supplements and solidifies the competitive advantage created at home base. 5. The most important sources of national advantage must be actively sought and exploited. 6. Caught up in a never-ending process of seeking out new advantages and struggling with rivals to protect them. 7. Stability is valued in most companies, not change. Protecting old ideas and techniques becomes the preoccupation, not creating new ones. The long-term challenge for any firm is to put itself in a position where it is most likely to perce ive, and best able to address the imperatives of competitive advantage. Expose a company to new market and technological opportunities that may be hard to perceive. Preparing for change by upgrading and expanding the skills of employees and improving the firm’s scientific and knowledge base. Overcoming complacency and inertia to act on the new opportunities and circumstances. Much attention has rightly been places on the importance of visionary leaders in achieving unusual organizational success. Great leaders are influenced by the environment in which they work. Innovation takes place because the home environment stimulates it. Innovation succeeds because the home environment supports and even forces it. New Global Strategies for Competitive Advantage Essay Body Paragraphs The right environment not only shapes a leader’s own perceptions and priorities but provides the catalyst that allows the leader to overcome inertia and produce organizational change. Great leaders emerge in different industries in different nations, in part because national circumstances attract and encourage them In many industries, the national environment provides one or two nations with a distinct advantage over their foreign competitors. Leadership often determines which particular firm or firms exploit this advantage. The ability of any firm to innovate has much to do with the environment to which it is exposed. Seeking safe havens and comfortable customer relationship only reinforces past behavior. Innovation grows out of pressure and challenge. It also comes from finding the right challenges to meet. The main role of the firm’s leader is to create the environment that meets these conditions. 8. The new rules for innovation, a company should actively seek out pr essure and challenge not try to avoid them. Part of the task is to take advantage of the home nation in order to create the impetus for innovation. Some of the ways of doing so are: seel to the most sophisticated and demanding buyers and channels seek out the buyers with the most difficult needs, establish norms of exceeding the toughest regulatory hurdles of product standards, treat employees as permanent, and establish outstanding competitors as motivators. 9. The true costs of stability. Such a search for a quiet life, and understandable instinct, has led many companies to buy direct competitors or from alliances with them, in a closed, static world, monopoly would indeed be the most comfortable and profitable solution. In reality competition is dynamic. Good managers always run a little scared, they respect and study competitors. Seeking out and meeting challenges is part of their organizational norm. A firm need not exclusively serve demanding buyers nor should it compete head on with any rival. The aim in seeking pressure and challenge is to create the conditions in which competitive advantage can be preserved. In global competition, the pressures of demanding local buyers, capable suppliers, and aggressive domestic rivalry are even more valuable and necessary for long-term profitability. These drive the firm to a faster rate of progress and upgrading than international rivals, and lead to sustained competitive advantage and superior long-term profitability. A tough domestic industry structure creates advantage in the international industry. A comfortable, easy home base, in contrast, leaves a firm vulnerable to rivals who enjoy greater dynamism at home. If a firm lacks the pressures for improvement and innovation, it must create them 10. Perceiving industry change. One of the most important advantages an industry can have is early insight into important needs, environmental forces and trends that others have not noticed. Firms gain competitive position before rivals perceive an opportunity and are able to respond. Identify and serve buyers with the most anticipatory needs. Some buyers will confront new problems or have new needs before others, because of their demographics, location, industry, or strategy. Buyer with anticipatory needs should be identified, designated as priorities and cultivated. Discover and highlight trends in factor costs. Increases in the costs of particular factor or other inputs may signal future opportunities to leapfrog competitors by innovating to deploy inputs more effectively or to avoid the need for them altogether. Maintain ongoing relationship with centers of research and sources of the most talented people. Identify the places in the nation where the best new knowledge is being created that is now or might become relevant to its industry. Identify school, companies, institutions where the best specialized human resources needed in the industry are being trained. Invest time and money. Study all com petitors, especially the new and unconventional ones. A firm should designate the most forward-looking or unconventional competitors for particular study, including foreign competitors who may enjoy the benefits of a very different home base. Learn from competitors as to develop strategies to counter them. Bring some outsiders into the management team. Managers from other companies or industries or from the company’s foreign subsidiaries. Benefit the innovation process. 11. International within the national cluster. Firm gains competitive advantage from the presence in its home nation of world-class buyers, suppliers and related industries. Have a strong cluster at home unblocks the flows of information and allows deeper and more open contract than in possible when dealing with foreign firms. Buyers, channels and suppliers. Recognizing that home-based buyers and suppliers are allies in international competition, a firm must persuade: regular senior management contact, formal and ongoing interchange between research organizations, reciprocity in serving as test sites for new products or services and cooperation in penetrating and serving international markets. Related industries. Industries those are related or potentially related in terms of technology, channels, buyers, or the way buyers obtain or use products, are potentially important to creating and staining competitive advantage. Locating within the nation. A firm should locate activities and its headquarters at those locations in the nation where there are concentrations of sophisticated buyers, important suppliers, groups of competitors, or especially significant factor-creating mechanisms for its industry. Geographic proximity makes the relationship within a cluster closer and more fluid. 12. Serving home base buyers who are international and multinational. Identify and serve buyers at home that it can also serve abroad. 13. Improving the national competitive environment. 14. Diversification. Pa rt of company strategy in virtually every nation. Acquisitions were involved in international success stories, the acquisitions were often modest or focused ones that served as an initial entry point or reinforced an internal entry. Theory for diversification strategy are as follow: 1. New industries for diversification should be selected where a favorable national â€Å"diamond† is present or can be created. Diversification proposals should be screened for the attractiveness of the home base. 2. Diversification is most likely to succeed when it follows or extends clusters in which the firm already competes. . Internal development of new businesses, supplemented by small acquisitions, is more likely to create and sustain competitive advantage than the acquisition of large, established companies. 4. Diversification into businesses, lacking common buyers, channels, suppliers or close technological connections is not only likely to fail but will also undermine the prospects for sustaining advantage in the core businesses. 15. To sustain competitive advantage in global industries, a firm must sell to all significant country markets. Identifying such buyers in other nations will help a firm understand the most stimulate rapid progress in products and services. 16. A firm must be willing to source products or equipment from foreign firms if they are superior. Also work to upgrade local suppliers. Loyalty to domestic suppliers, for its own sake, is ultimately self-defeating. The best form for this is to confront them in no uncertain terms with the need to match their foreign competitors in quality and productivity in order to retain the business. A firm aspiring to competitive advantage must be aware of, and ideally have some access to, all the important scientific work going on in the world that is related to its industry. 17. A firm must be the best rivals in the marketplace in order to sustain and upgrade its advantage. Must find a way to gain advantage ove r the best rivals in order to assure its market position. Meet rivals in all the important markets is to deny them profits in safe markets that can be used to cross-subsidize low profits in contested markets. 18. Choose a location that will expose the firm to significant needs and pressures lacking at home. The purpose is to learn as well as raise the odds that information passes credibly back to the home base. 19. Foreign acquisitions can serve for: gain access to a foreign market or to selective skills and to gain a highly favorable national diamond. 20. Alliances or coalitions are final mechanism by which firm can seek to tap national advantages in other nations. Alliances take form as joint ventures, licenses, sales agreements and supply agreements. Alliances are a tempting solution to the dilemma of a firm seeking the home-base advantages of another nation without giving up its own (are rarely a solution). 21. Real leaders believe in change. Energize their organizations to meet competitive challenges. Find ways of overcoming the filters that limit information and prevent innovation. Have a broad view of competition in which their national environment is integral to competitive success. Work hard to improve that environment and to encourage appropriate government policies. 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Explore the World With Virtual Field Trips

Explore the World With Virtual Field Trips Today there are more ways than ever to see the world from the comfort of your classroom. Options vary from live-streaming explorations, to websites that allow you to explore a location via videos and 360 ° photos, to full-on virtual reality experiences. Virtual Field Trips Your classroom may be hundreds of miles away from the White House or the International Space Station, but thanks to these high quality virtual tours that make good use of  voiceovers, text, videos, and related activities, students can get a real sense of what its like to visit.   The White House:  A virtual visit to the White House features a tour of the Eisenhower Executive Office as well as a look at the art of the ground floor and the state floor. Visitors can also explore the White House grounds, view the presidential portraits that hang in the White House, and investigate the dinnerware that has been used during various presidential administrations. The International Space Station:  Thanks to NASA’s video tours, viewers can get a guided tour of the International Space Station with Commander Suni Williams. In addition to learning about the space station itself, visitors will learn how astronauts exercise to prevent the loss of bone density and muscle mass, how they get rid of their trash, and how they wash their hair and brush their teeth in zero gravity. The Statue of Liberty:  If you can’t visit the Statue of Liberty in person, this virtual tour is the next best thing. With 360 ° panoramic photos, along with videos and text, you control the field trip experience. Before beginning, read through the icon descriptions so that you can take full advantage of all the extras that are available. Virtual Reality Field Trips With new and increasingly affordable technology, its easy to find online field trips that offer a complete  virtual reality  experience. Explorers can purchase cardboard virtual reality goggles for less than $10 each, giving users an experience almost as good as actually visiting the location. Theres no need to manipulate a mouse or click a page to navigate. Even an inexpensive pair of goggles provides a life-like experience allowing visitors to look around the venue just as if they were visiting in person. Google Expeditions offers one of the best virtual reality field trip experiences. Users download an app available for Android or iOS. You can explore on your own or as a group. If you choose the group option, someone (usually a parent or teacher), acts as the guide and leads the expedition on a tablet. The guide selects the adventure and walks explorers through, directing them to points of interest. You can visit historical landmarks and museums, swim in the ocean, or head to Mount Everest.   Discovery Education:  Another high-quality VR field trip option is Discovery Education. For years, the Discovery Channel has provided viewers with educational programming. Now, they offer a phenomenal virtual reality experience for classrooms and parents. As with Google Expeditions, students can enjoy Discovery’s virtual field trips on desktop or mobile without goggles. The 360 ° videos are breathtaking. To add the full VR experience, students will need to download the app and use a VR viewer and their mobile device. Discovery offers live virtual field trip options- viewers just need to register and join the trip at the scheduled time- or explorers can choose from any of the archived trips. There are adventures such as  a Kilimanjaro Expedition, a journey to the Museum of Science in Boston, or a visit to Pearl Valley Farm to learn how eggs get from the farm to your table. Live Virtual Field Trips Another option for exploring via virtual field trips is to join a live-streaming event.  All you need is an internet connection and a device such as a desktop or tablet. The advantage of the live events is the opportunity to participate in real time by asking questions or participating in polls, but if  you miss an event, you can watch a recording of it at your convenience. Field Trip Zoom  is a site that offers such events for  classrooms and home schools. There is an annual fee for using the service, but it allows a single classroom or homeschooling family to participate in as many field trips as they’d like during the year. The field trips aren’t virtual tours but educational programs designed for specific grade levels and curriculum standards. Options include  visits to Ford’s Theater, the Denver Museum of Nature and Science, learning about DNA at the National Law Enforcement Museum, trips to the Space Center in Houston, or the Alaska Sealife Center. Users can watch pre-recorded events or register for upcoming events and watch live. During live events, students can ask questions by typing in a question and answer tab. Sometimes the field trip partner will set up a poll that allows students to answer in real time. National Geographic Explorer Classroom:  Finally, don’t miss National Geographic’s Explorer Classroom. All you need to join in on these live-streaming field trips is access to YouTube. The first six classrooms to register get to interact live with the field trip guide, but everyone can ask questions using Twitter and #ExplorerClassroom. Viewers can  register and join in live at the scheduled time, or watch archived events on the Explorer Classroom YouTube channel. The experts leading National Geographic’s virtual field trips include deep sea explorers, archaeologists, conservationists, marine biologists, space architects, and many  more.